This Holiday Season: Think Food and the Web

The holiday season is quickly approaching. As people prepare for their holiday feasts, marketers are cleverly using the Web to integrate food into their interactive campaigns.

For instance, Celeb chef Tyler Florence will be starring in a new holiday feature on FoodNetwork.com, "Tyler's Ultimate Holiday Menu Planner." This engaging promo will allow users to plan holiday meals from start to finish by mixing and matching a number of holiday recipes. The site will use layers of video to allow you to access different elements of celebrity chef instruction.
In addition, the cooking spots will have in-stream sponsor spots, which the site will suggest once a viewer has called up a Tyler Florence video.

According to Hitwise, FoodNetwork.com received more than 8.8 million unique visitors last month and remains the most popular U.S. food and beverage site.