Fall: Season for Cross-Media Promotions

This fall, television networks are beginning to make the big leap in stepping up multi-platform distribution. What does this mean in the world of interactive? Media entities such as Fox and Showtime are utilizing the Web to provide an online experience for various programming as well as cross-channel promotions.

For instance, Showtime entered a partnership with Yahoo TV; in which Yahoo will stream full episodes of several Showtime original series shows. In addition, teasers of upcoming 2007 series will be aired. On the same note, Fox is utilizing online assets such as MySpace.com to promo shows to key demographic targets and is showcasing :30 second sponsor/advertiser spots for big name companies such as Toyota, Burger King and Paramount.