Coke and Consumers Online

With people across the world craving individuality, Coca-Cola has come up with a promotional contest that allows each contestant to design an entirely original video under the theme of “A Lasting First Impression.” Not only can contestants submit a totally unique video but they can also view all of the videos that other contestants have submitted.

This promotion allows Coca-cola drinkers to design their very own vision of the product. Whether the consumers view of Coca-cola is dancing, bugs, music, stick figures, potato people or a man dressed as a bear in a park... it doesn’t matter. All that matters is that individuals can express themselves and put it out there to share with other Coca-cola lovers.