Tuesday, September 12, 2006

Where Texting and Shopping Meet

New York area clothing store, Strawberry is launching a new promotion through GPShopper, a mobile marketing company. Shoppers can opt to receive promotions and search for items through geo-targeted mobile messaging. Users can create shopping lists and obtain coupons through the service. The subscribers will be targeted by the address they provided when they signed up.

This isn’t the only application GPShopper has offered. Slifter was launched earlier this year. The service makes mobile shopping more sociable by adding the ability for friends to send their shopping recommendations, and also offers a price comparison feature. Users can compare online and in store prices via SMS and wireless Web applications. Detailed shopping with your friends’ input from your phone! What more could you want?

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