Primetime Goes Online

Yahoo! has added primetime television to its list of web services. This fall, the site features coverage of upcoming programming on CBS, NBC, FOX, ABC and the CW.
According to MediaPost, Yahoo! signed a deal to offer an ad-based stream CBS’s Jericho the week before its network debut. Other programming will also be streamed after they air. Yahoo! and the other networks are counting on the income from advertisements as an additional way to increase profits.

Karin Gilford, Yahoo Entertainment's general manager, said "We're trying to create more immersive, engaging and dynamic destinations for TV users."

It will be interesting to see how Yahoo! fares against the stiff competition of iTunes Music Store and individual networks which also offer streaming programming.