Pepsi Promos Cater to Gen Y

Pepsi is currently running two online promotional events, each catering to a different type of Pepsi drinker. The first is called "DJ Division," linking consumers to several DJ’s, maps of the favorite hang outs in each artist’s home state and one or more tracks of their music. This category leans toward the hip-hop and music oriented consumers, which allows them to watch taped interviews with each DJ, download different wallpapers and view a "hot sheet" of each DJ's favorite artist's/food/song/track and other personal information.

The second promo currently offered is "Pepsi Street Motion," an online car show which allows contestants to submit photos of their rides to be featured. Any consumer that feels they have a fly ride can enter. Those who just really enjoy checking out flashy cars can view photos on the Pepsi Street Motion link. Prizes for this promo include cash and a feature in DUB magazine.

Whether a Pepsi drinker likes music, cars or both, Pepsi’s recent online promotional events are catering to the fresh and young consumer.