SOAP: Buzz Generation at Work

As you may recall, there was an earlier post back in June discussing the online buzz that was being generated for the upcoming release of "Snakes on a Plane." The movie generated interest early on, with viral elements and additional online components driving much of the word of mouth strategy. It worked. After seeing numbers on how "Snakes" did at the box office opening weekend and the movie title, "Snakes on a Plane," being deemed the "Word of the Day" on urbandictionary.com one has to examine the impact that the word of mouth viral marketing had in promoting the movie.

Have you received your call from Samuel L. Jackson yet? If not, you probably will soon. Just prior to the movie release, "Snakes on a Plane" launched another online component to push moviegoers to see the new release. The promo allows consumers to customize a message to a friend, co-worker, etc urging them to see "Snakes on a Plane" (well, the voice of Samuel L. Jackson does the urging). The message can be sent via email or by phone. It's proof that getting consumers to talk and pass along information is as buzz-worthy as the buzz they create.