Perfecting Perfection

The buzzword for the majority of those in marketing community as of late has been ‘Integrate.’ For one company however, you can add ‘Perfect’ to the list. The Patrón Spirits Company has launched a new multi-media campaign based on the age-old eye-of-the-beholder idea of perfection. The campaign entails the usual gambit of campaign tricks including: print, radio, television and billboard ads. All the ads are carefully formulated comparisons showing that “Some perfection is debatable. Some is not.” Each spot invites and inspires viewers to question their own version of perfection. The launch of their new website, SimplyPerfect.com allows the masses to weigh in and share their visions of perfection with the media of their choice. Whether and individual wants to blog, upload video or stream in audio of themselves and their opinion’s, it’s all up to the participant. Is this campaign perfect? Only time will tell.

Read more