Cooperative Coupons

We’ve all gotten them in the mail. There it sits, nestled in between this month’s water bill and yet another credit card offer. The swollen envelope that contains more local coupons than you can shake a ‘brand new set of all weather radial tires for the low-low price of $199.99’ at: a Valpak coupon bundle. Consumers can now feel the same rush of excitement from logging onto Google Maps as they do when they open the mailbox.

Google Maps and Valpak have joined forces to allow advertisers the opportunity to link coupons to their existing ads on the Google Maps website. Patrons now have the opportunity to pick and print individual coupons rather than businesses wasting as much paper on mass mailings. It also encourages higher turnover and more frequent updating of the ads featured on the site.

This advent allows businesses big and small the ability to share information about their company and reach a broader spectrum of users.


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