British Airways School Americans

Put away the foam fingers and chilidogs when traveling to London to watch the Wimbledon tennis match. The rule is when in London do as the Brits do. This would entail eating strawberries and cream and watching a “telly”. The British Airways just finished a very successful campaign, with over 25 percent of the users opting-in to their marketing database. This interactive online campaign taught Americans the proper etiquette at a tennis match, as well as, allowing users to play a match to win various prizes. The grand prize was a trip for two to London to see the final Wimbledon match. The British Airways is a Wimbledon sponsor and developed this campaign to offer in-depth information about London as well as generate BA awareness. The campaign ended July 10 and was put together through agency.com and was showcased on sport and news sites. “British Airways understands the importance of delivering great viral experiences to their customers,” said Tom Ajello, Vice President, Creative Director, Agency.com. “This campaign gives us the opportunity to capture the unique British sporting culture in a creative and playful way while demonstrating that British Airways knows London better than anyone.”