Monday, July 17, 2006

Are you a Tease?

Being a tease can be so much fun. That is what Impulse is counting on to make their online marketing campaign successful. The website created is to help promote the spray on fragrance Impulse, which is suppose to have a similar affect as the Axe fragrance for men. The website is extremely interactive which is always important to have when developing these campaigns. What Impulse has done is create a game with various levels and helps you rank how good of a tease you really are. They have a galley so you can submit your own photos on the site. They have a place to download backgrounds and cards to send to your crush, they even have a place to upload ring tones. They are taking their scent and making sure it reaches an area that normally smells cannot go, technology! Of course this would not all be complete without a competition to enter the prize is a “walk-on-role” to the T.V. show “Home and Away” on channel seven. Good Luck Impulse.

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