Snakes Garner Viral Buzz

"Snakes on a Plane" starring Samuel L. Jackson is set to release on August 18, 2006, and has already garnered massive viral buzz. Marketing efforts for the movie staged a huge online word of mouth campaign, generating consumer awareness all over the Web for the new movie. The results highlight the importance of viral and CGM for promotional efforts in the online world. For example, online fan kits were released last week to assist in this consumer buzz online, which included audio/video clips, AIM icons, logos, etc. In additional several promotions were launched via the Internet to give way to the movie’s hype, including a music contest where consumers could upload songs to compete for a spot on the "Snakes on a Plane" soundtrack. Just one more example of how important a strategic interactive marketing plan is in order to stand above the media noise and reach consumers.