Enhancing its Ads eBay Reaches Out to the Web.

eBay has been looking for new ways to help promote the items auctioneers are selling. The traffic to the auctions has declined and a new outlet is desired. To help combat this, eBay has developed a keyword advertising system, much like Google and Yahoo, to help promote the auction items on other Web sites. In return the affiliates will take a cut of 35 to 65 percent of sales, depending on the volume. eBay will be running a test of this program early next week. eBay differs from the Google and Yahoo ads, because it is a direct link only to eBay auctions, which will change as the listing items change, rather than stay stagnant.