Consumers Create Commercials

For every viewer that’s ever watched a television commercial and thought to himself "I could have made that commercial" or even more "I could have made it better" or "funnier." Well Pepsi is now offering the chance. PepsiCo Shanghai (one of the many corporations around the world now implementing consumer generated content into its marketing strategy) has recently launched a site which invites and encourages consumers to be part of the creative process. Consumers participate in the "Pepsi Creative Challenge" by logging onto Pepsis micro site Pepsi163.com and submitting their 200 word or less script ideas that incorporate Asian superstar Jay Chow into the idea. Finalists will receive a $1,2500 and an invite to the launch party in October where the winning spot will be aired for the first time. The overall winner of the contest gets to pocket a cool $12,000 and help with the casting of the commercial.