Music Makes its Way into Online Promotions

Pepsi and Motorola have partnered with Yahoo Music by targeting music fans that will be able to download music for free. In this promotion, Pepsi and Motorola have teamed with Yahoo to offer ringtones with video attachments. These short clips will feature artist such as All American Rejects and Mary J. Blige. In order to receive this promotion consumers must purchase a Pepsi product and one in three will unlock the ringtones to be downloaded. This sweepstakes will be promoted on Yahoo’s front page, and Motorola will be traveling in a 12 week bus tagged "Live the Music" which will give away products as well as allow people to sign up online.