Mobile Marketing Gets It's Groove On

The Bacardi party is going mobile. The popular rum maker Bacardi is ready to introduce its very own Web and mobile radio station in May. "Bacardi B" will be available in The U.S. and London and will feature guest DJ’s from around the globe providing listeners with round the clock club hits and remixed dance floor anthems accessible via the Internet or mobile phones.

Listeners will also be able to tune into live recordings of Bacardi sponsored nightclub bashes world-wide as well as live music festivals. All users need to do to tap into the party is download the player from Bacardi B’s live radio Web site or install the software onto their mobile phone free of charge.