CBS Lures Viewers Online

CBS is continuing efforts to incorporate online promotions as way of drawing television viewers to support the sitcom “How I Met Your Mother.” The promotion will allow visitors to its Web site to view exclusive behind the scenes footage with updates occurring daily during a one-week period.

CBS has dabbled with similar online promotions before since a partnership last month with Yahoo! The television conglomerate produced a co-branded Web site dedicated to its newsmagazine “60 Minutes” set to launch in the next few weeks. In addition, CBS cross-promoted its March Madness by streaming several college basketball games during the season on its Web site.