Tools to Use in Online Promotions

Five tools to enhance relationship building through online promotions:

1. PERSONALIZED WEB COUPONS. These help to increase online/offline brand loyalty.

2. ONLINE SAMPLING. This tool rewards frequent shoppers and gives new customers product/brand incentive.

3. MINI SITES. A mini site gives the promotion an opportunity to collect consumer information, build a database of customers, track metrics and optimize exisiting Web presence of company.

4. EMAIL. Opt-in email campaigns can build rich databases for future targeted communications. It also promotes referrals.

5. LOYALTY PLATFORMS. Measurable tool to increase traffic, provide incentive and show ROI.