Super Bowl Seeks Online Ad Presence

Advertisers who predominately advertise during the televised sports conglomerate, Super Bowl Sunday, are now seeking ads online as well.

Pepsi, Sprint and Cadillac are just a few of the big names who upped the anti this year extending their advertisements to the online world during the bowl game via superbowl.com. This doesn’t exclude smaller advertisements though; the online outlet is a great way for companies who don’t quite have the millions to advertise during the actual TV production. Superbowl.com provides an additional outlet and reach and projected sales estimates show a 40 percent increase from last year alone.

In addition, many television ads that will be shown during the game will refer customers back to the online presence-- a great way to integrate channels and create engaging online promotions.