Steering Toward the Web with Online Promotions

DaimlerChrysler has announced plans to motor in a series of online advertisements to promote its current Dodge, Jeep and Chrysler products. Each site will feature news, images, blogs and photo sets displaying each automobile. DaimlerChrysler plans to take advantage of the natural traffic patterns during the season and because the sites will ink to outside blogs the company hopes to capitalize on that word-of-mouth market as well.

"We are able to put news, press releases, photos and vehicles into one process," Organic’s Director of Engineering, John Manoogian, reported to Clickz news. In addition, DaimlerChrysler is also enlisting mobile promotions and mp3 downloads in congruency with the campaign.