Viral Promotions

What types of promotional components can be made viral?

- Email
- E-Cards
- Online games
- Online Surveys
- Audio Clips
- Video Clips
- Refer-a-friend
- Blogs
- Text messaging

Companies that have launched or are launching viral campaigns in 2005, integrating creative and targeted communications:

-Hilton
- Pepsi
- Yahoo!
- Kia
- ESPN
- McDonald's
- Clorox Co.
- eBay
- Jeep
- Dodge
- Burger King
- BMW
- Dairy Queen


Long John Silver's: Example of Viral Campaign

"ShrimpBuddy, communicates two key benefits of the new menu item: that there really is shrimp in the product and that customers can take the meal on the go" (PROMO Xtra, July 28, 2005).

- Example of successful viral campaign
- Movie can be seen at ShrimpBuddy.com
- Alternate endings can be seen at Ljspopcornshrimp.com
- At the above mentioned site, users can enter a sweepstakes to win a ShrimpBuddy road trip
- The trip includes a tent, sleeping bags, road atlas, digital camera, gift certificates for Popcorn Shrimp, a cooler, bonus cash and a ShrimpBuddy costume for the winners friend (trip mimics the promotional movie)
- Bonus cash will be awarded based on photos taken of the two winners at various landmarks across the country